• Final Fantasy XIII is a Big Take
• Dec 22,2009

Final Fantasy XIII has just been released in Japan, and is on its way to a western release come March.

Sony Chief Executive Officer Howard Stringer in July said the then $400 price mark was unprofitable. The electronics maker, which in August cut the PS3's price 25 percent to $299, is still losing money on each console according to industry researcher ISuppli Corp.

"At this point Sony's got a double punch going for it, in the positive sense," said Jay Defibaugh, a games analyst at MF Global FXA Securities Ltd. in Tokyo. "You've got a price cut that's brought out the perception of value combined with a very big title."

Sony has risen 33 percent this year to close at 2,550 yen on the Tokyo Stock Exchange today. That compares with a 37 percent drop for Nintendo and a 34 percent slide for Square Enix. Japan's benchmark Nikkei 225 Stock Average has climbed 14 percent.

"Final Fantasy" may face tougher competition abroad, said Tokai's Tsunoda. Outside Japan, the game will face competition from Activision Blizzard Inc.'s "Call of Duty: Modern Warfare 2" and Ubisoft Entertainment AG's "Assassin's Creed 2."

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